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Benefits:
- Improve strategic decision making by better understanding your competitive marketplace
- Improve customer satisfaction through improved understanding of your current and potential
customer needs
- Continuous awareness of customer needs: via feedback system
- Performed detailed, accurate, and thorough analysis in a timely inexpensive manner
Methods:
- Data Collection:
- Focus Groups
- Interviewing
- Surveying (phone or in person):
- Survey Coding
- Survey Design
- Survey Dissemination
- Analysis of research data
- Spreadsheet Analysis
- Include employees in process, transfer skills over to client
Experience:
- Formulated best practice case studies by interviewing over two hundred board
members, corporate officers, and analysts and anlyzing financial reports for CFO
Effectiveness and Cost of Capital Reductions benchmarking studies for executives of
Fortune 200 companies.
- Found potential investors and stock price drivers for consulting clients in the
medical instruments, paper, chemical, and aluminum industries by surveying over five
hundred portfolio managers and research analysts.
- Gathered customer feedback data for Time Warner, Columbia, and other major motion
picture studies. The data was gathered by recruiting, qualifying, and interviewing
hundreds of candidates for survey purposes under deadline pressure. The information
helped clients make thier movie previews and posters more attractive to their target
audiences.
- Completed an in-depth analysis of potential new competitors and clients for an
Internet software company resulting in the company's improved ability to enter in new
industries.
- Designed "customer satisfaction surveys" for MIT
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